$5 Million grant to Mont SUTTON!

 

With the $5,000,000 subsidy from the Quebec government announced today – from the Programme d’aide à la relance dans l’industrie touristique (PARIT – meaning Tourism Industry Recovery Assistance Program) –  we can now move forward with the remainder of our second phase of development as part of our project to become a prestigious four-season destination in the Eastern Townships!

Four key projects

This $5 million grant will support four major projects! The project at the heart of this grant is undoubtedly the addition of a quad chairlift equipped with a boarding carpet, to be positioned on the west side, to better serve you, with a special attention to families,  and make boarding easier. This installation will replace the three lifts in this sector (I, Iw and IIw). The quality of the skiing experience will be enhanced, with a more efficient and comfortable access. A significant improvement that will ensure your complete satisfaction.

 

We also planned addition of new RFID terminals to improve chairlift traffic and facilitate smooth operations.

 

The big new feature will undoubtedly be the development of four-season glamping sites, close to chairlift V, to offer you an immersive nature option directly on the mountain at the foot of the slopes, as well as providing an alternative to rustic camping at the summit in summer and overnight stays in RVs!

 

Finally, a grant of this amount will also enable us to further develop the open-air museum you already enjoy, currently featuring 12 sculptures by bromisquois artists representing elements of local flora and fauna. These works of art are created in collaboration with the non-profit organization Les Arts à la montagne. At the end of this project, our goal is to offer 25 sculptures for an original cultural and recreational experience.

 

So, even if those projects are not on the agenda for the upcoming year, the grant will enable us to move forward with key steps such as more analysis, determination of final layouts and approvals from the relevant authorities.

A grant as a part of the PARIT

Since a couple of years, the explosion in production and operating costs has much affected the growth of the tourism industry. In order to maintain an attractive offer, many ski resorts have had to develop an annual offer to remain competitive and ensure the sustainability of their activities.

 

That said. several government programs, including PARIT, are vital to such developments. The latter aims to encourage tourism businesses to adapt to the current economic context, while ensuring the consolidation of their attractions that have a structuring effect on their region. In addition, PARIT supports projects that promote the retention of the Quebec population, the economic and social vitality of the regions through sustainable, original and diversified tourism offerings, and the increased adoption of good corporate social responsibility practices.

Towards a Purely SUTTON destination

When it was acquired in 2016, Mont SUTTON adopted a three-phase master plan aimed at developing it into a four-season destination in the Eastern Townships (and in Quebec), while preserving the mountain’s natural, authentic DNA.

 

Jean-Michel Ryan, the mountain’s President and CEO, wanted to tell all of you: “Mont SUTTON warmly welcomes this support from the ministry of Tourism, which will further cement the mountain’s four-season positioning in the region. The grant unveiled today will also enable Mont SUTTON to pursue its objective of improving its ski infrastructures and continuing to diversify its tourism offering to provide even more for its visitors. The projects announced in connection with this $5 million grant are estimated at approximately $11 million, which will bring the investments made at Mont SUTTON to more than $22 million since 2016!”

 

To date, millions have already been invested in a mountain biking network in collaboration with Plein air Sutton, the creation of an 18-baskets disc golf course and the inauguration of two ziplines: a zipline coaster in the forest, the only one of its kind in North America, and a giant zipline, the steepest in Canada. What’s more, the opening of the summer chairlift ride and 21 campsites with 2 rustic shelters, combined with the expansion of its open-air museum, already make us a prime summertime tourist location!

Valuable support from the Town of Sutton

We truly are committed to carrying out our master plan for a Purely SUTTON destination in collaboration with the various political and municipal authorities. Naturally, these numerous projects would not be possible without the support of the Town of Sutton and its commitment to positioning us as a beacon of tourism in the region.

 

Sutton’s mayor, Robert Benoît, reiterates to eveyrone: “The town’s economic development depends, to a large extent, on sustainable tourism that showcases diversified resources in sports, leisure, art, culture, nature and landscapes, all of which offer residents and tourists alike an exceptional quality of life. Thank you to the Government of Quebec and to Mont SUTTON for contributing to the diversification of our tourism infrastructures, and above all to the economic development of the Town and the region.”

 

And, until these numerous large-scale projects are put into action, stay tuned with our summer activities and different promotions by following our Facebook page or subscribing our newsletter!

 

NOT TO BE MISSED!

– Save 10% on your Mtb season pass until April 30.

 

– Save 15% on your unlimited ski pass for the 2024-2025 season until April 30. These passes even give you many privileges for the summer season!

 

– From May 1st, have a look to our promotions to save 10% on any ski season pass for 2024-2025 season.

 

– Book now your camping at the top of the mountain!